Our Leadership Principles

Our Leadership Principles

At Lidl, we operate as one team. Our team strives to achieve results that reach past hierarchical boundaries.

Through our leadership we can guarantee that our teams are working together across the business.

Our leadership principles are our mandate and a pledge to our respective teams. Our business model is based on the concept of simplicity. Likewise our leadership profile is so simple that it can summed up in five points.

leading through communication

At Lidl, our way of communicating is just like our business model – straightforward and direct. We are honest and discuss issues directly and promptly with a view of solving them in a constructive way.

Our managers create meaning by always explaining our overall vision and ensuring that each team member understands the value and contribution of their work to the business.

We create an inclusive environment by involving our team in decisions. At times when this is not possible we explain the reasons why. We ensure that our teams are the first to be informed. We make sure that they have all the information that they need.

We respect team members who have the courage to ask questions, even if those questions are challenging. We take time to respond to these questions.

developing team members

We strive to attract the best people for Lidl. This is the foundation of our success and our guiding principle.

We encourage our team members and promote their development, enabling them to be at their best. In return, we ask that everyone demonstrates commitment for their responsibilities.

Our managers are measured against the strength of our team members and their development within the entire company.

Our team members have the right to know where they stand, which is why we provide constructive feedback on their performance.

We understand the importance of recognition. We create an environment in which performance and commitment are recognised and individuals are encouraged to give their best each day.

Good leadership requires a great deal of self-reflection. We encourage feedback from our team on a regular basis so that we as a business can improve and become more successful.

being dynamic and high-performing

Refining and continuously improving our core business model is what motivates us.  We do not shy away from creating change and being innovators.  We maintain our business model that has proven to be successful.

Our managers consciously encourage their teams to innovate within the company. The role of our managers is to also open the way for innovation whilst upholding the principles of our business model.

We comply with defined processes. This means that we guarantee a consistent standard across all of our countries, while also adapting to local conditions in a flexible way.  This is one of  the biggest factors in our success.

We know that: “simple doesn’t mean easy.” As a discounter we prefer simple solutions to complex ones and our managers make sure our solutions remain consistent with our business model.

We look after our team and promote a healthy work-life balance so that our team remains high-performing.

The success of the company is the focus of everything that we do and we can only achieve it as a team.

establishing trust and acting fairly

We have confidence in our team and trust them to live up to their responsibilities. We strongly believe that every individual in our team is giving their best for Lidl.

We are committed to a culture in which our team have the courage to break new ground. Mistakes are seen as opportunities to learn and grow.

Through supervision we mentor and develop our team to deliver their best work.

Good supervision contributes to the stability of our business and helps us become better.

We are predictable and reliable. We keep our word and promises. We stick to our agreements.

We treat everyone in an appreciative way, free of prejudice, respecting their personalities and their skills. We interact with each other in a respectful way and expect the same from all of our team members.

We understand the responsibilities of being a leader and take care to prevent any misuse of the trust placed in our managers.

We are part of the Lidl team and we treat all individuals as partners in this team.

Being a role model and leading by example

Every single one of us assumes our own leadership responsibility and we independently drive delivery of our tasks - which are clearly defined.

Details are important to us. We are curious, ask questions and are interested in delivering the best for the business.

We recognise that everything our managers do has a significant impact. As such they lead by example in everything that they do.

We give our team members the responsibility and freedom to do their work and at the same time we set clear boundaries for independent decisions.

When delegating tasks, we focus on the skills and the experience of each individual.

We are responsible for our resources.

We are proud of our teams and acknowledge achievements within them.