1.    Purchasing Admin

The Purchasing Administration department is an exciting department that
provides a key support function to the wider Purchasing team and indeed to the whole business. The team maintains all of the product data on our systems which enables them to be scanned and sold in stores.

Our contracts team supports the Buyers by ensuring contracts are drafted and sent to our suppliers in a timely manner.

Our Orga team carries out the important task of ensuring that all of the team's work is accurate, manage our projects and also provides us with useful reports that help Purchasing fulfil its important function of sourcing products our customers want.

We also have a new Buying Coordination team who works closely with the Buyers and provides them with valuable support.

This year the focus of the Purchasing Admin team is on efficiency and innovation. The team is working on tools that help them work smarter and help ensure that they can remain a top quality and valuable support team to their colleagues.

2.    Fruit & Vegetables

The Fruit and Veg, Plants and Flowers department is an operational team that consists of Buyers, Planners and Administrators. The team is fully responsible for all products in the assortment ensuring quality, availability and value for customers. They not only develop and negotiate products but are also responsible for the full supply chain of all of their items, from liaising with suppliers to generating orders, managing stock levels in the regional distribution centres, overseeing the quality of stock being delivered and communicating item information directly to stores.

3.    Promotional Planning

Food Specials

The Food Specials department is one of the core parts of the
promotional side of our business. The team plans the sale of existing items on special offers – our weekly Super Saver Fresh Meat and Poultry items and our price-promoted branded offers form a large part of this. They also manage the planning of items for sale that don’t normally appear on a weekly basis. Examples of this being our Italian and Polish food themes, which highlight specialty products from these countries. The Food Specials department plays a huge role in offering new and exciting products to customers, that they would not otherwise be able to find in our stores.

An exciting project that the team is currently working on is the second phase of our “Kickstart” programme. This is a supplier development programme which provides coaching and advice to small Irish suppliers and also highlights new and innovative locally-sourced products that they produce.


The Non-Food Purchasing department plays a key role in the promotional side of our business. They buy and plan the Non-Food Specials promotions that are advertised in our leaflet every Monday and Thursday. As a team they work closely with the Marketing, Communications and Operations-focused departments to ensure our products achieve maximum visibility with customers and can pass through our store and warehouse network with ease. The department aims to offer our customers an exciting assortment of products at a market-leading price.

The Non-Food Purchasing department are currently developing our range of Irish sports goods. They are working closely with Irish suppliers to improve our offering of GAA and rugby items in particular.

4.    Marketing

The Marketing department plays an important role in promoting the business and driving sales of our products.

The role of our campaigns and communications is to deliver on our overall business and marketing objectives - to change shopper behaviours and perceptions to drive overall behavioural change from repertoire to main shop. Put simplify - we want more shoppers to come into our stores, more often and put more items into their basket!

5.    Quality

The Quality Assurance Department is a dynamic team that is committed to our company vision of “providing quality food at market-leading value, ensuring customer satisfaction is at the heart of everything we do”.  

The department conducts rigorous checks across our product range from both an analytical and sensory perspective. We pride ourselves on working closely with our suppliers, with the aim of delivering both safe and high-quality product to our customers.  

The foundation of our quality awareness is always food safety and this is something that our team never compromises on. In keeping with our “customerFIRST” policy, all customer concerns raised in relation to the quality of our products are fully investigated by the department, with the support of our Customer Service department.  

All of this is down to the passion for perfection and constant strive for improvement that lies within the core of the team. 

6.    Packaging

The Packaging team is responsible for the packaging design of our
own branded products from artwork initiation until completion.
The team works closely with the Purchasing department as well as external service providers like design agencies, photographers, legal consultants, suppliers and printers to ensure all requirements on packaging are met.

The packaging development is the last link before a product can be launched in our stores. Market research, competitor reviews and store visits are indispensable in order to know the benchmark.
With a big passion to design and perfect attention to detail, the team works on multiple projects simultaneously to ensure products will launch on time.